ABOUT  US

WHAT WE DO
ARTELLA Solutions specializes in Remote Patient Monitoring with a primary focus of Mobile Cardiac Telemetry (MCT) which involves a wireless cardiac patch to transmit electrocardiogram (ECG) information for real-time monitoring and ECG reporting. Physicians will receive 2 reports: a “24-hour” report and an “end of study” report when the prescribed period is completed.

ARTELLA also provides a unique Elite Customer Service model which provides a concierge service for patients receiving our service. The ARTELLA Customer Service Representative will assist patients and clinic staff by providing application of the MCT system at the clinic, the patient’s home or via video conferencing (telemedicine). ARTELLA provides Software as a Service and Service as a Solution.
 
OUR HISTORY
The Company, founded by Leo Womack in 2018, began as a distributor of a Mobile Cardiac Telemetry (MCT) reporting system. The Company began marketing the MCT system with an Elite Customer Service Model and is credentialed as an Independent Diagnostic Testing Facility (IDTF). As of May 2020, the Company became ARTELLA Solutions and launched a new MCT electrocardiogram reporting system in September 2020.

ARTELLA Executive Leadership

  • Leo Womack

    Leo Womack

    Executive Chairman
  • Leo Womack

    Leo Womack began his career as a CPA with Arthur Anderson, leaving four years later to purchase and build a local CPA firm which he merged it into a national firm ten years after the purchase. During that same time period, Mr. Womack co-founded the 376-bed Park Plaza Hospital that was sold for a significant gain eight years later, which led him to a continued focus in real estate investing and development. Among numerous projects, his development group successfully redeveloped nine historical buildings in the San Antonio CBD, including the iconic Main Plaza Building.

    Throughout his career, Mr. Womack has sought to invest in exceptional people and companies, where he maintains a leadership role in financial planning and execution. Currently, this is accomplished through his position as CEO of Ramsey Financial Group (operating as a family office (http://www.ramseyfg.com) where he manages and controls the investment portfolio of his family trust. The firm and trust were established in 1992 and the investments within the trust are diversified into real estate and private and public companies.

    For over 30 years, Mr. Womack has been president of Gulf Equities Realty Corp. The firm manages a significant portfolio (www.gulfequities.com) of real estate assets in the greater Houston area.

    More recently Mr. Womack became the chairman of Petrolia Energy Corporation, (http://www.petroliaenergy.com) a small oil and gas company with a business strategy of acquiring proven, producing reserves, using technology to enhance reserve recovery.

    Mr. Womack is the founder of CorVitals of Texas, Inc. and serves as its Chairman of the Board.

  • Michael Torres

    Michael A Torres

    President & CEO
  • Michael A Torres

    Michael Torres is a high-performing, versatile executive with 27 years of medical/healthcare experience. Over his career, Michael has honed his skills in multiple roles as a senior sales and marketing leader who can identify and capitalize on market opportunities to drive revenue. He has demonstrated vital leadership capabilities through the successful launch of 10 products in heavily competitive markets in various therapeutic areas (including 4 in cardiovascular markets).

    Michael began his career with a Merck startup company (AstraMerck) for the launch of Prilosec holding positions in field sales, sales analytics, operations, marketing and sales management. Michael also held cardiovascular management positions with Biovail and Schwarz Pharma where he developed teams from the bottom to the top of their respective sales forces. In recent years, while at Ferring USA, he was responsible for sales, brand P&L, VA/DOD accounts, managed care, and Integrated Health Systems/IDNs, within the buy-and-bill and specialty (prescription) markets.

    Michael intimately understands the core dynamics for marketing newly emerging products, especially the critical role of brand awareness, brand retention and product positioning in highly competitive markets. At Ferring, he was a key leader in a start-up organization and drove strategic planning to rapidly launch their Class III medical device (EUFLEXXA). His expertise was vital aligning regions & territories and coordinating vital support (training, market tools and incentive compensation plans) as Director of Sales Force Effectiveness.

    Having spent his career delivering stakeholder value through people, he utilizes sound, strategic sales and marketing blue-prints to achieve success. His expertise will bring prosperous product launches for ARTELLA Solutions in the immediate future. He joined the company in April 2019 as Executive VP of Sales and Marketing and accepted the role of President in December 2019.

    Michael graduated from Lamar University with a Bachelor of Arts and Science degree. Michael and his wife Donna reside in Houston, Texas with their twin daughters - Gemma and Grace.

ARTELLA Board of Directors

  • Leo Womack

    Leo Womack

    Executive Chairman
  • Leo Womack

    Leo Womack began his career as a CPA with Arthur Anderson, leaving four years later to purchase and build a local CPA firm which he merged it into a national firm ten years after the purchase. During that same time period, Mr. Womack co-founded the 376-bed Park Plaza Hospital that was sold for a significant gain eight years later, which led him to a continued focus in real estate investing and development. Among numerous projects, his development group successfully redeveloped nine historical buildings in the San Antonio CBD, including the iconic Main Plaza Building.

    Throughout his career, Mr. Womack has sought to invest in exceptional people and companies, where he maintains a leadership role in financial planning and execution. Currently, this is accomplished through his position as CEO of Ramsey Financial Group (operating as a family office (http://www.ramseyfg.com) where he manages and controls the investment portfolio of his family trust. The firm and trust were established in 1992 and the investments within the trust are diversified into real estate and private and public companies.

    For over 30 years, Mr. Womack has been president of Gulf Equities Realty Corp. The firm manages a significant portfolio (www.gulfequities.com) of real estate assets in the greater Houston area.

    More recently Mr. Womack became the chairman of Petrolia Energy Corporation, (http://www.petroliaenergy.com) a small oil and gas company with a business strategy of acquiring proven, producing reserves, using technology to enhance reserve recovery.

    Mr. Womack is the founder of CorVitals of Texas, Inc. and serves as its Chairman of the Board.

  • Bernard Harris

    Dr. Bernard Harris, Jr.

    M.D., M.B.A., F.A.C.P.
  • Larry W. Lawson

    Larry W. Lawson

  • Larry W. Lawson

    Larry Lawson was born in Port Arthur, Texas to working class parents but grew up in Bridge City, TX. Graduated from Bridge City High School. Lawson is the youngest child of three. Diagnosed with polio at age six, his family sought a second opinion, and he was later re- diagnosed with a less serious bone deficiency. For the next six years following his diagnosis, he was required to wear a metal leg braces that severely impaired his walking and left him a frequent victim of ridicule. He learned at an early age that grit, determination and confidence would take him far in life.

    He began his career in a creative space, writing and producing music. He learned to play the piano at age 5 and wrote music and copyrighted his first songs at age 13. He met Johnny and Edgar Winter and performed with them through high school. He extended his repertoire to clarinet and trumpet, playing lead trumpet in the Bridge City High School Band where he was recruited to attend Lamar University.

    Attending Lamar University from 1963 to 1967 on a music scholarship, Lawson was elected cheerleader, played trumpet with the jazz and marching bands and performed throughout Southeast Texas. By his junior year at LU, he was so active on the music scene that he decided to devote all his time to his bands and their success. That lead to a short career in music, including his band The Clique. The Clique opened for most of the top bands of the era and honored in 2008 with induction into the Museum of the Gulf Coast’s Music Hall of Fame. The Clique sold more than five million records and was in the top twenty Billboard Hits of 1969. Lawson was honored by being awarded an Honorary Doctorate of Humane Letters from Lamar University in 2012.

    Following a brief successful career in music, he pivoted to healthcare, where he was first exposed to the medical device industry. From his early life to now, Lawson was a true visionary, gifted salesman and extraordinary organizer. He blended these unique set of talents when he joined Johnson and Johnson in 1970 as a sales representative. As he navigated through his career, he learned the intricacies of the industry and saw the need for top quality products in Latin America and the Middle East, eventually starting his first company, Mesco, Inc. in 1980 a medical products export company. After success with Mesco, Larry founded LifeMed, Inc. in 1983 to distribute German diagnostic instruments and devices. From there, he continued to establish other medical companies, eventually focusing on cardiology. Lawson founded eCardio in 2004 and after building it worldwide, he merged with Preventice a software company that attracted Merck as the primary shareholder followed by Boston Scientific. These significant opportunities allowed Lawson to form HeartcoR Solutions in 2015, an ECG Core Lab providing research and clinical trial management services to pharma, medical device, and biotech companies worldwide then Proxima Clinical Research in 2018, the only CRO exclusively located in the Texas Medical Center, the largest medical center in the world.

    Lawson is a 2018 recipient of the prestigious Horatio Alger Award, was named the 2009 Ernest & Young’s Health Science Entrepreneur of the Year, and is a recipient of the Houston Technology Center’s Lifetime Achievement Award for Life Sciences in 2017. Lawson served on the Board of GOOSE Capital (Grand Order Of Successful Entrepreneurs from 2014- 2019.

    Lawson is an active member of TMCx, is a team member of the Texas Medical Center Innovation Institute, serves on the TMC Venture Fund Board and serves on Boards for many medical device companies. Lawson is also a member of the Lamar University Spindletop Society, Legacy Society and President’s Circle, member of the CICE Advisory Council, and a former trustee of the Lamar University Foundation, Inc. Lawson also served as the 2018 LU Homecoming Parade Marshal, established the Larry W. Lawson Distinguished Faculty Fellowship in Engineering, has financially supported CICE, academics, and the College of Engineering. In addition, Lawson has assisted several LU students with introductions leading to internship opportunities. Lawson currently resides in Houston and is the founder and chairman of HeartcoR Solutions and Proxima Clinical Research.

  • Dr. Bernard Harris, Jr.

    Dr. Harris is currently Chief Executive Officer and Managing Partner of Vesalius Ventures, a venture capital firm, that invests in early to mid stage Healthcare technologies and companies. Prior to Vesalius Ventures, he was at NASA, a veteran astronaut for over eighteen years, he has logged more than 438 hours and traveled over 7.2 million miles in space. Currently, he is on the Board for the Houston Angel Network, Houston Technology Center and BioHouston. He is a member of the Board of Directors for Monebo Technologies, RMD Networks, U.S. Physical Therapy (Nasdaq: USPH), Sterling Bancshares (Nasdaq: SBIB), and the Space Agency. Dr. Harris is also the founder and president of the Harris Foundation, which supports math and science education and crime prevention programs for America’s youth. He is the recipient of numerous awards, including honorary doctorates from Stony Brook University (SUNY), Morehouse School of Medicine, and University of Hartford, NASA Space Flight Medal, NASA Award of Merit, a fellow of the American College of Physicians, and was the recipient of the 2000 Horatio Alger Award.

  • Sepand Moshiri

    Sepand Moshiri

    Co-founder / Board Member
  • Sepand Moshiri

    Sepand Moshiri -Sep- is a data driven executive and board member with over 20 years of consultative selling and strategic leadership, corporate turnaround, and client operations achievements in the medical devices, disruptive SaaS platform technology, value-based healthcare & services, Big Pharma, and capital markets industries. Sep also built the first and only Elite Customer Service (concierge) model in the Mobile Cardiac Telemetry (MCT) industry.

    Involved in various phases of start-ups, funding and acquisitions, Sep serves as a change agent within the cardiovascular innovations industry while executing tactical problem solving solutions. In 2010, he was instrumental in the creation of CardioNexus Corporation (Fairway Medical Technologies & Panasonic NA) to deploy an innovative diagnostic platform. From 2018-19, Sep served as the President of CorVitals of Texas Inc. (now, ARTELLA Solutions Inc.), the pioneering MCT monitoring and Digital Health organization which he co-founded. Currently, he is the Managing Director of Ramsey Financial Group (RFG), a single-family office which manages the Leo B. Womack Family Trust companies and largest shareholder of ARTELLA.

    Within management roles in both the Cardiology/Urology and US Government Relations divisions at Pfizer, Inc., Sep developed multi-faceted teams in preparation for launches of emerging first-in-class products throughout leading healthcare systems including VA Medical Centers and The Texas Medical Center. This propelled his significant long-term value at complex matrix medical device organizations. Through his consulting and sales executive roles, Sep led business turnaround in various healthcare entities, while enforcing sweeping departmental changes coupled with growing P&L responsibility.

    Sep was a founding shareholder and built the Client Operations vertical of the unique mobile 3D Mammography imaging network, Covia Health, whose mission was to define preventative healthcare in women within large-cap employers. At the Utilization Management company WNS-HealthHelp, he oversaw a $60M P&L and led a high performing group to manage 5.2M lives for its largest client, Humana, Inc., while negotiating large Medicare and Commercial Insurance contracts. This served as a precursor to founding and establishing ARTELLA as an Independent Diagnostic Testing Facility (IDTF) to achieve In-Network status with all Payors.

    Sep is a Houston Chapter Founder and Co-Chair, Sponsorship Committee of the Private Directors Association (PDA); Board Member at Fairway Medical Technologies; Board Member at ARTELLA; Board Director at Liprostin Group; Business Advisory Board at RedCrow (direct investment platform).

    Sep received a Bachelor of Science in Neurobiology with honors from Vanderbilt University and an MBA with highest honors from University of Houston C.T. Bauer College of Business.

  • Robert Hemker

    Robert Hemker

  • Robert Hemker

    Rob is an active angel investor, venture capital investor, and public equity investor and serves as a board director at several early stage companies in diverse industries.

    Previously, Rob served as Chairman & CEO of the Houston Angel Network (HAN), an investment group focused on investing in early stage companies. HAN has consistently been named as one of the two largest angel groups in the United States and has invested over $150 million of its own capital in portfolio companies.

    Prior to his investing career, he served as CEO of two privately held companies one in veterinary care and one in executive search and staffing. Rob earned his BS in engineering and econometrics from the United States Air Force Academy and served as a military officer for six years. During that time he earned an MBA in Finance from California State University, Long Beach.

  • Michael Torres

    Michael A Torres

    President & CEO
  • Michael A Torres

    Michael Torres is a high-performing, versatile executive with 27 years of medical/healthcare experience. Over his career, Michael has honed his skills in multiple roles as a senior sales and marketing leader who can identify and capitalize on market opportunities to drive revenue. He has demonstrated vital leadership capabilities through the successful launch of 10 products in heavily competitive markets in various therapeutic areas (including 4 in cardiovascular markets).

    Michael began his career with a Merck startup company (AstraMerck) for the launch of Prilosec holding positions in field sales, sales analytics, operations, marketing and sales management. Michael also held cardiovascular management positions with Biovail and Schwarz Pharma where he developed teams from the bottom to the top of their respective sales forces. In recent years, while at Ferring USA, he was responsible for sales, brand P&L, VA/DOD accounts, managed care, and Integrated Health Systems/IDNs, within the buy-and-bill and specialty (prescription) markets.

    Michael intimately understands the core dynamics for marketing newly emerging products, especially the critical role of brand awareness, brand retention and product positioning in highly competitive markets. At Ferring, he was a key leader in a start-up organization and drove strategic planning to rapidly launch their Class III medical device (EUFLEXXA). His expertise was vital aligning regions & territories and coordinating vital support (training, market tools and incentive compensation plans) as Director of Sales Force Effectiveness.

    Having spent his career delivering stakeholder value through people, he utilizes sound, strategic sales and marketing blue-prints to achieve success. His expertise will bring prosperous product launches for ARTELLA Solutions in the immediate future. He joined the company in April 2019 as Executive VP of Sales and Marketing and accepted the role of President in December 2019.

    Michael graduated from Lamar University with a Bachelor of Arts and Science degree. Michael and his wife Donna reside in Houston, Texas with their twin daughters - Gemma and Grace.

  • Saad Alsaab

    Saad Alsaab, MD

    Medical Advisor
  • Saad Alsaab, MD

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